The main goal of every business owner who are entering into online business is to increase the user engagement. The more visitors will visit to your website and more time they will spend, there will be a great chances of conversion. Which will bring the revenue.
To be successful, you should know how to define maximum user engagement and how to boost this critical website factor to earn more leads and revenue in the future. We’ve got some ideas to help you not only increase attention spans, but user engagement and conversions, as well.
What is User Engagement?
Simple, finding the intention of website visitors and helping / guiding them to reach the exact information page along with getting their contact information to proceed further.
Website user engagement are very important to the success of a website, it helps you to convert your potential website visitors into your customer and retain your hard-earned users.
User engagement can be measured by a variety or combination of activities such as downloads, clicks, shares, and more. Highly engaged visitors are generally more profitable, provided that their activities are tied to valuable outcomes such as purchases, signups, subscriptions, or clicks.
Why is User Engagement so Important?
User engagement is mostly correlated with overall profitability. User attention is a finite resource and if users choose to spend their time on a particular website, they’re indicating that they find value in it. This allows businesses to make money from the products or services with ads, subscriptions, clicks or sales.
Highly engaged visitors are more likely to buy, return, and share the product or service with friends. Product and marketing teams that measure user engagement can use product analytics to understand the factors that contribute to higher user engagement. By improving user engagement, teams can improve the product’s profitability.
Hard metrics such as daily active users, cost-per-acquisition, and ROI are fairly straightforward while user engagement always depends upon the company’s business model. High engagement via views or clicks might be good for a news website but not for an insurance company, where more usage might suggest that a user is about to file a claim.
Types of User Engagement
There are various types of user engagement when it comes to visits website. Here are a few to give you as example.
Readers & Absorbers
When a visitor lands on your website homepage, reads your content and then begins clicking to go to the other pages of your site, that’s user engagement.
The person is actively learning more about your products/services and offerings.
The more information the person learn, the greater chances that he / she will buy from you. This is why increasing user engagement on website is vitally important to your success.
Visitors Discussions & Comments
If you’ve displayed any sort of quizzes, answer polls, take surveys, interact with chatbots or something similar on your website; visitors who’ll be taking an active part in these tasks would come under this kind of user engagement.
These elements not only enhance user engagement, but they’re fun and give your visitors a reason to spread the word and return for more revenue.
Social Shares
If visitors like your blog or product, they may hit the Facebook button to share your posts among their friends circle. The act of hitting your social buttons counts as user engagement.
Watchers & Viewers to watch videos and view images
There is a certain type of visitors who don’t take any action, only land on your website to view images, videos, and other kinds of media on the website. A media gallery page can give visitors plenty of content they can peruse to their delight.
In this way, these users can spend more time on your site and inform Google that your site is engaging. This, in turn, increases your search engine rank.
Make sure you maximize the quality of all visual-oriented content, as fuzzy or otherwise poor-quality imagery just won’t do.
Best Way to Increase User Engagement on Your Website
Reduce the loading time and speed
Visitors literally hate slow loading websites. Your web pages should load instantly if you hope to keep them on-site.
According to the blog of Neilpatel blog, even a one-second load speed can harm user engagement and conversions.
If you aren’t sure about the speed of your website, you can use online tools. You’ll definitely find lots of tools. One effective tool is Google Analytics. It
offers speed suggestions under the heading Site Speed.
Another important tool, GTMetrix which will also give you site speed suggestions if your site load slowly.
Once you’ve measured the load speed, look into the factors that are making the website load slowly. Fix them quickly and you’re good to go.
De-Clutter Your Layout
Too much confusion can lead higher bounce rates, which is against of user engagement. If you display a lot on your website, edit and switch to a simpler design.
Your menu should be placed on center-stage. This way, it will be easy enough for anyone to figure out.
Use plenty of white space so that your content is easy to read. Always use readable fonts and text sizes.
If you wish to follow the footsteps of the industry giants, you may notice that they make their menu stand out and attract visitors with striking enough imagery. You may adopt a similar technique to take decision.
Add a Live Chat Box
Adding a chat box to your homepage can help visitors find help anytime they encounter an issue. Chat boxes doesn’t turn out to be an invasive element, but they should be there if needed.
To encourage user engagement, include a photo and name of your representatives into the chat box. This technique will ensure visitors that they are not talking with robot to get help. Just make sure that you notify your visitors the same.
For best results, keep analyzing the transcripts regularly to determine how your agents might improve when interacting with future web visitors.
Keep it Mobile Friendly
It is very important that your website should be mobile friendly. Use a mobile responsiveness testing tool like Google’s Mobile-Friendly Test to determine if your site support all devices.
If you design your website with WordPress, there are many mobile-friendly WordPress themes available.
Always keep in mind that your audience would be using a variety of devices with different screen sizes. Therefore, it is your responsibility to provide them with a significant website that can be easily accessed over every device.
Whether a visitor visit your website by using a desktop, mobile phone or wearable tech, the information that visitor needs should always be easily found.
Always put the most important information above the fold so it can be clicked, read, or else otherwise accessed on any device.
Simplify Site’s Navigation
Your site visitors should not take more than two or three clicks to find the information. If your website’s navigation is difficult, it will increase bounce rate and cause engagement to take a plunge.
A best practice is to provide a simple navigation menu and make good use of page and blog post categories to organize the information and make it accessible to visitors. To enhance the user’s experience, you should add a search box so that visitors can instantly find what they need.
Also, place the internal link perfectly. A visitor who would like to know more about a similar blog, product, or service, shouldn’t face any hassles while jumping from one page to another.
Lengthen Your Text
According to a study, pages with 1,000 to 2,500 words tend to experience the highest user engagement. The more words there are, the site visitors will spend longer time for reading.
Try to provide quality, informative, and actionable content that provides value to your site visitors. That’s the type of content today’s most site visitors are like to read.
Break Up Your Content & Display Related Content
Use block of text in your content. Because people kike to take time to read a content that’s up to 2,000 words in length.
For better results, break your content using relevant keyword and rich subheadings, bullet points, numbered lists, and lots of white space between concise paragraphs.
You can also break up your content with relevant images and videos, to add the value of your content.
Give priority to all the people who will skim your site’s content rather than read it. Target those people and you’ll get user engagement in the process.
Amazon uses related products to keep visitors browsing and buying. You can also do the same with relevant pages and blog posts.
Master the where and how of CTAs
Calls-to-action (CTAs) are short phrases that compel visitors to execute certain tasks to take immediate action. These are the clear intentions of how you want to convert visitors to your website, i.e., to sign up for your newsletter, blog, or shop your products.
When these are stronger and more persuasive these will lead to more sales, traffic, newsletter signups, and anything your link may entail. To lead users to click on those links, take the necessary steps to make your message pops such as choose vibrant colors, large-sized buttons, and place them in eye-catching locations on your website.
Create an online community with a forum
One promising way to ensure that visitors come back to your website through an Internet forum. This is a great way to build a strong community around your website.
It’s a discussion board that allows users to start and interact with conversations about any topic. It gives them the opportunity to stay active and share their opinions as frequently as they desired.
For example, if you have an online boutique, the forum option of your website is a great place for members to discuss current fashion trends. A best practice to keep in mind with forums is that as the owner, you should be the first to engage all visitors.
Be Clear About What You Expect
Always be clear what you expect from your visitors.
Whether they are submitting a form, entering their email address, or clicking a button to learn more, state those instructions in clear enough language that anyone can read and understand.
Your CTAs should stand out so they’re always noticed with commanding language that directs the customer conversion.
Building the User Engagement Strategy
You now have several ways to improve your website to keep user engagement high. In the meantime, here are some ways that will allow you to boost visitor interactivity even higher over time.
Collect Email Addresses
If you aren’t in the habit of collecting information from your website leads, it’s time to start now. The only way to find out why your visitors aren’t engaging with your website is to ask them.
Surveys & Questionnaires
From your best customers to new who are entering your marketing funnel, everyone’s opinion matters. Start releasing surveys, polls, questionnaires and contests to help you uncover improvement ideas for your website that aren’t immediately apparent.
Analyze the Data, Test & Tweak Your Website
The best way to get user engagement is to crunch the numbers. Google Analytics and other platforms can give you invaluable insight that you can use to boost engagement across every page of your site.
User Engagement Metrics You Need to Track
Engagement
Google Analytics has a handy feature called “Engagement.” Once logged in, click on the drop down Behavior and click on Engagement.
Once you select the time frame you’d like to view, Google Analytics will give you metrics like session duration, the amount of sessions, page depth, and page views.
Page Views
By clicking on Behavior>Overview you can get the number of page views your visitors have engaged in since landing on your website.
Bounce Rate
If your website’s bounce rate is high, that means that people are leaving the moment they land on your site.
An elevated bounce rate means that your website is either ugly, not user-friendly, or it’s a pain to use.
In some cases, a high bounce rate means the web page has done its job quickly. For instance, a visitor may land to find your phone number.
Though the person bounces, there is still a chance to convert them. Therefore, take high bounce rates always in conjunction with other critical metrics, such as conversion rates.
Average Time on Site
There is no doubt, the longer visitors are spending on your site, the more they’re engaging with your content.
This metric is an excellent indicator of how user-friendly your website happens to be. If there is a high average time on site, user engagement is likely high as well.
Return Visits
A person may needs to see your brand seven times before they’ll convert.
The more people return to your site, the chance is higher to make them a customer. Therefore, if your site have many return visitors, your site must be doing something correctly.
Conversions
Don’t forget, the more user-friendly your site is, the higher your chances of enticing your visitors to buy from you.
More conversions always means that your site is becoming more visitor-friendly and enjoyable to interact with.
Wrapping Up
In the end, here are some great ideas that can help you boost user engagement on your site. Although, the techniques mentioned above is simple and easy to implement, these are generally overlooked. So, to get the best results, make sure you have a user-friendly and responsive website that offers productive and valuable content.
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