Adding social proof can boost your eCommerce conversion rate. That’s why big giants like Amazon, WordPress, MailChimp, and other company, use social proof on their site.
So, the simple truth is that leveraging social proof will positively impact most of your key eCommerce metrics, including conversion rate, average order value, and average lifetime value.
In this article, we’re going to look some most effective ways to use social proof. By implementing these tips on your eCommerce site, you’ll be reproducing strategies used by some of the biggest and most successful online retailers in the game.