Online business is very trending today for the entrepreneur. But the successful beginning of eCommerce startups depends on choosing the right platform to create website. WordPress is very popular for CMS and WooCommerce is a WordPress plugin for creating eCommerce store. It is one of the most customizable and powerful tools, with user-friendly extensions and features. More than 51% of all online stores powered with WooCommerce. Obviously there are some reasons why this is perfect for eCommerce startups. In this article, we’ll discuss the top reasons why WooCommerce and WordPress is perfect for eCommerce startups.

Let’s take a look how WooCommerce is perfect for eCommerce startups.

1. It’s open source platform and free

One of the top reason to choose WordPress and WooCommerce is both are open source platform and free to download for a limited period of time. It offers extensive features with customization options. There are lots of eCommerce CMS that are currently available that give you options to sell online but they will charge on service. WooCommerce is still free to download right now. You can start your eCommerce store with these tools with free of cost provided you already have a self hosted website and domain name. The seamless integration with WordPress makes it a breeze to install and manage, which is one of the main reasons as open source eCommerce platform of choice.

2. It offers flexibility

Another attractive reason to use WooCommerce is they are quite easy to use and offers flexibility. A person who will install and use it need not know too much technical perspective to use it. After first set up of your site using these tools you can add products, set up payment and shipping options and start selling products on your store. The main important fact is that you can run your store after the basic installation of these tools. You can also categorize products, sale costs, independent attributes, and more. Beside of these, woocommerce stores are capable of selling physical, virtual, downloadable or even affiliate/external merchandise.

3. It’s just not eCommerce, more than that

WooCommerce doesn’t just allow you to virtually set up your eCommerce store but it opens the door for more than just eCommerce. WooCommerce is based on  WordPress platform and it comes with all features that are require to run an online business. Some of the mention able features are order tracking, monitoring delivery, inventory management, taxes, etc.

The users of WooCommerce can build a fully functioning eCommerce store within a professional website along with an integrated blog that will allow you to have your business presence online in one place.

4. Amazing customization options

WooCommerce has many customization options that will make your eCommerce store a unique place for your customers. It provides a wide variety of themes with special features each one offers.

Most themes are free and you can get from WooThemes store. The selection process of themes are also very simple. Once you choose the themes you can set the color and style. If you have coding knowledge you can also tweak the pre-set CSS style code and experiment with the unique features.

5. User-friendly as well as mobile friendly

WordPress is a very popular CMS platform and as we mentioned earlier of this article more than 51% of all online store around the world is powered with WooCommerce.

So, it is very fair to say, a lot of eCommerce startups have the experience of using WooCommerce as online store.

In this modern digital age, you have to make your website mobile friendly. With WooCommerce you will get the almost all of the WordPress themes that will suit your store. You will also find quite a few good options from third party developers as well.

6. Search engine friendly

Both WooCommerce and WordPress offers a search engine friendly platform that will help you to improve the growth prospects of your eCommerce store. WordPress sites are easier to crawl, that’s why woocommerce also focuses a lot in content with great options to integrate content with your website. You can easily optimize products pages to make them preferable to search engines. Moreover, you can also easily integrate third party SEO tools to optimize your site more.

7. Easy Analytics

Analytics tool is a core tool for any website owner. WooCommerce have built-in analytics tools. This tools helps the owners of the websites to study the statistics. And with that statistics you can check the total sales made, average sales made, total number of owners, customer statistics and many other statistics represented with the help of the graphs without the user ever having to leave their admin panel.

8. Professional online solution

Though WooCommerce is a free, user friendly open source platform but it is professional as well. It has some built in professional features that can’t be avoidable to mention. You can found detailed order tracking and customer engagement tools, which allow merchants to view past and open orders, update delivery statuses, apply discounts and so forth. Moreover, tax settings, inventory management, shipping options, coupon codes and pretty much everything else you need for a professional eCommerce setup. WooCommerce will provide all of these options.

9. Applications available

If you start your eCommerce store with WooCommerce, you may disappointed not getting all the valued features and applications in the newly build set-up. But there is nothing to get disappointed. WooCommerce has tons of extensions to fulfill your requirement. From these list you can find applications relating to accounting, payment gateways, marketing, reporting and more. With some nominal fee you will be able to install these extensions.

10. Grow at greater speed

WooCommerce is an eCommerce platform that help you to set up your online store with a lot of features and applications. You can have wide scope for growth through your products and consumer networks. There are amazing templates, theme files, varied hooks and filters, APIs that are used to build up extensions. There are also documents libraries to use. In a word, you can do whatever you wish to do with your store.

11. WooThemes

One of the best reason for WooCommerce being perfect for eCommerce startups is because of WooThemes themselves. With huge theme features and the best options available especially for the startups where people have limited budgets. WooThemes produces WordPress themes with all the extensions and plugins that you need to build a website. WooThemes have different themes for different business purposes. And people uses these themes to build a community forums, placing video tutorials and so on.

12. Security

It is the most critical issue for choosing WooCommerce to startups. Online fraud and scams are rapidly spreading in the cyber space. Hackers are ready to steal your personal information and transaction details. WooCommerce guards against these hackers by offering a highly-secure trading platform for its users. They have top experts in the web security industry. They continuously monitor the system to find any weakness and giving pre-emptive advantage to proper solutions. The team also fix major and minor bugs with a simple one click update option.

13. Social media integration

WooCommerce allows different channel to integrate with different social media. After installing proper theme and change settings you will be able to display different social media share buttons on your blog posts or even product pages. You users can share your products and content more and improve the reach. Social Login can make the checkout experience on your site more friendly to social media customers. You can also add social media monitoring tools to monitor the traffic of your site via social network.

Final Thoughts

These are the top main reasons to choose WooCommerce and WordPress to startups eCommerce store for perfect online business. In addition to above those, there are also lots of reason to choose. Stay with us to get the more update on eCommerce.