The eCommerce business has seen exponential growth over the past few years (9% growth expected in 2025). Many companies evolved into large organizations from the ground up and many others had to stop their operation during this period.

Choosing the right platform and selling the right products are two crucial factors that affect an online store to a great extent.

If you can identify trending products to sell online, you’re most likely to gain your business goals as an e-commerce business owner.

Why Choose Trending Items to Sell?

You may wonder what are trending products and which trending products to sell online in 2021?

Trending products refer to what people are interested to buy in a particular period of time. If a significant amount of internet users show interest in the same product, it turns into a trending search.

Once you know what to sell, now it’s your turn to choose how to sell. You can choose a single vendor platform to sell as a standalone vendor, or you can make use of your multivendor marketplace by allowing multiple vendors to sell their goods online.

Confused? Don’t worry, we’ve got your back in the last part.

41 Trending Products to Sell Online in 2021

There are thousands of products available on the market that you can sell online. Choosing the trending ones is a massive challenge. We conducted intensive research and made a list of the top trending products to sell in 2021 to relieve you from the extra legwork.

Check the following list carefully and choose a feasible strategy for your business.

• Gadgets & Electronics
• Home & Kitchen Appliances
• Health & Lifestyle
• Beauty & Skincare
• Phone Accessories
• Wear & Clothes
• Pet Care Products
• Kids Items & Toys
• Travel Accessories

Gadgets & Electronics: 5 Trending Products to Sell Online

The use of technology is increasing every day. Gadgets & Electronics is a potential product category that can help you make profits within a short time.

Projected market volume- US$538,025 Million by 2025

Expected growth rate- 4.52% (CAGR 2021-2025)

1. Bluetooth Speaker

The latest Bluetooth 5.0 technology has brought groundbreaking changes in the realm of Bluetooth-enabled electronic gadgets. Among them, Bluetooth speakers are trending since 2016-17. And this trend is likely to continue in 2021 too.

Most popular in: New Zealand

2. Smart Watch

Giant tech companies like Apple, Samsung, Xiaomi, etc. are producing high-end smartwatches equipped with new technologies. Most of these watches have fitness tracking features and are waterproof and compatible with smartphones

Most popular in: Nepal

3. WiFi Repeater

A WiFi repeater can amplify the coverage of a WiFi network significantly. With this device, you can get connections from outdoor places like swimming pools, lawns, rooftops, and more.

Most popular in: Philippines

4. LED Submersible Lights

People like to enjoy their time in hot tubs and pools to the fullest. During the pandemic, they’ve spent more time at home than ever. Thus, the demand for fancy items like LED submersible lights has increased to a great extent.

Most popular in: Australia

5. Portable Projector

A portable projector comes in handy to help users get a portable large screen. With this device, you can watch your favorite TV shows, movies, and YouTube videos on a screen as big as 120 inches long.

Most popular in: Australia

Home & Kitchen Appliances: 7 Trending Products to Sell Online

People used to complete their household chores manually before the advent of many innovative appliances as mentioned in the below list.

Projected market volume- US$9.4 Billion by 2025

Expected growth rate- 13% (CAGR 2021-2025)

1. Portable Blender

A healthy diet is a prerequisite to living a healthy life. A portable blender helps users make their favorite juice on the go, no matter where they visit.

You need to ensure the high quality of the blender. A substandard blender can harm your shop’s reputation.

Most popular in: Australia

2. Doormats

A doormat can absorb the dirt and help you keep your floor clean. People emphasize the importance of cleanliness more than ever after the Corona break-out. You can cash in on this selling opportunity.

Most popular in: The United Kingdom

3. Home Security IP Camera

Home security IP camera now allows users to monitor the security footage remotely from smartphones. As security concern is increasing worldwide, you can sell this trendy item to make a healthy profit margin.

Most popular in: Greece

4. Vegetable Chopper

Vegetable Chopper became popular with shoppers who love to cook or have to do household chores. These products are originally inexpensive, but you can sell them at a higher price and make a substantial amount of money using the trend.

Most popular in: India

5. Air Fryers

Air fryers are highly functional in cooking crispy food items such as french fries, cookies, biscuits, fried chicken, and more. The selling point of this fryer is quite convincing. It can make food crispy without using excessive oil.

Most popular in: New Zealand

6. Portable Vacuum Cleaners

Portable vacuum cleaners have become an essential part of car owners’ lives. As the number of car owners is increasing, the demand for portable vacuum cleaners is also experiencing significant growth. This compact device helps users reach the farthest corner of the car.

Most popular in: USA

7. Portable Washing Machines

Minimalism now has a great impact on our lives. Usually, washing machines occupy a big space. The minimalist trends influence people to use fewer clothes and wash them conveniently using portable washing machines.

Most popular in: Canada

Health & Lifestyle: 5 Trending Products to Sell Online

Work-from-home is one of the outcomes of the pandemic and has become an integral part of the new normal situations. This lifestyle forced us to become more careful about our health. This health consideration resulted in the demand for useful tools as listed below.

Projected market volume- US$ 4.24 Billion by 2026

Expected growth rate- 4.10% (CAGR 2021-2026)

1. Neck Massager

We need to spend a significant amount of time in front of the computers. This often results in neck aches and terrible discomfort. Neck massagers are here to stay as we’re still looking at our computer screen from the wrong sitting position.

Most popular in: Singapore

2. Facial Cleanser

The face is a sensitive part of our body so be careful when sourcing your products. Make sure that these cleansers are approved by the respective authority.

Most popular in: Singapore

3. Posture Corrector

A great number of people are now working remotely sitting most of their time on chairs. This severely affects our health, especially the spinal cords. A posture corrector eliminates this problem by supporting our back and helping us stand tall and straight.

Most popular in: New Zealand

4. Matcha Tea

Matcha tea has become popular with fitness buffs who are looking for an alternative to traditional green tea. This tea isn’t available in large volumes. So, you can sell them at high prices as premium tea.

Most popular in: Albania

5. Yoga Mats

Most people don’t go to the gym now, instead, they exercise inside the home. A yoga mat is essential to prevent slipping and bruising during workout sessions. These mats became popular in 2020 and the trend still goes high.

Most popular in: Ireland

Beauty & Skincare: 5 Trending Products to Sell Online

Nails and eyes are two of the most visible organs of humans. Products related to these parts of the body are always in demand. You can also try out some haircare products along with the products added to the following list.

Projected market volume- US$ 480.4 Billion by 2030

Expected growth rate- 5.1%% (CAGR 2021-2030)

1. Nail Polish & Extensions

Both men and women love to customize their nails using nail polish and nail extensions. You can consider selling both these items.

Most popular in: The United States

2. Eyebrow Razor

It’s really difficult to make time and visit a beauty parlor for regular grooming activities. You can target self-grooming enthusiasts and sell eyebrow razors to them.

Most popular in: Australia

3. Temporary Tattoos

You can remove temporary tattoos easily later on. Make the best use of this trending product to make a substantial amount of profit.

Most popular in: The United States

4. Teeth Whitening

Teeth whitening items are trending for the last few years and they are promising to stay steady in the coming years too.

Most popular in: Ireland

5. Fake Eyelashes

The demand for eyelash-related products like eyelash serum, eyelash extensions, eyelash glue, etc. is noteworthy since these topics have a heavy search volume.

Most popular in: The United Kingdom

Phone Accessories: 3 Trending Products to Sell Online

Almost everyone owns a smartphone nowadays. As a result, a massive industry is revolving around smartphone users. You can take advantage of this growing business field.

Projected market volume- US$328.70 Billion by 2030

Expected growth rate- 4.50% (CAGR 2021-2030)

1. Wireless Phone Chargers

Wireless phone chargers come into play to solve a big problem for mobile users.

Most users don’t like to get stuck to a wired charger. Wireless chargers let us move around with our phones even if when charging. You can address this selling point and sell wireless phone chargers online.

Most popular in: Canada

2. Phone Lenses

Most mobile phones don’t have a telephoto lens capable of zooming the subject 50-60 times. Additional phone lenses can solve this problem for enthusiast photographers. These lenses will remain trendy as long as mid-range mobile phones don’t feature telephoto lenses.

Most popular in: South Africa

3. Car Phone Holder

Most drivers now navigate their vehicles following the direction of online maps. The driver needs to keep an eye on the map while driving to unknown places.

Car phone holders have made that easier for car drivers. They can simply put the mobile on the holder, watch the map and drive carefully at the same time.

Most popular in: Australia

Wear & Clothes: 5 Trending Products to Sell Online

Shapewear and various underwear are becoming the new trend in the e-commerce arena. You can get ideas from the following list.

Projected market volume- US$1,311.7 Billion by 2025

Expected growth rate- 9.9% (CAGR 2021-2025)

1. Shapewear

It’s really difficult to maintain an attractive body shape without working hard in the gym. If you want a temporary solution and look attractive in terms of external beauty, you can use different shapewear to look great.

Most popular in: Australia

2. Loungewear

Corona affects the buying intent of online shoppers to a great extent. As people are staying at home for a longer period of time, the demand for comfortable and casual items of clothing increased rapidly.

Most popular in: The United Kingdom

3. Straight Leg Jeans 

The overall demand for denim clothing items is increasing each year. Straight leg jeans particularly are gaining popularity for the comfort they offer.

Most popular in: The United Kingdom

4. Athleisure

Athleisure is the blend of athletic wear and aesthetically pleasing design. This is trendy wear donned by famous celebrities like Sophie Turner, Gigi Hadid, Kendall Jenner, Ariana Grande, Sandra Bullock, and Taylor Swift.

You will be able to sell these clothing items in big numbers once you can target online shoppers who get influenced by Instagram influencers and celebrities.

Most popular in: Singapore

5. Strapless Bra

Remember to source good quality products. As these bras stick to the body with the help of silicon suckers, it’s crucial to ensure healthy materials. Besides, breast cancer is a great concern for women. So, it’s a must not to do something that may intrigue breast cancer.

Most popular in: The United Kingdom

11 More Trending Products to Sell Online

We’ve discussed the most potential categories and products in the above sections. If you’re looking for more trendy ideas, the following list would help for sure.

Pet Care Products

Projected market volume- US$255.4 Billion by 2027
Expected growth rate- 5.2% (CAGR 2021-2027)

Top items of the niche-

1. Cat Massage Comb
2. Pet Food
3. Dog Bowls
4. Cat Beds
5. Pet Carriers

Kids Items & Toys

Projected market volume- US$212.49 Billion by 2027
Expected growth rate- 7.3% (CAGR 2021-2027)

Top items of the niche-

• Baby Kids Water Play Mat
• Baby Swings
• Stuffed Toy

Travel Accessories

Projected market volume- US$17 Billion by 2026
Expected growth rate- 4.50% (CAGR 2021-2026)

Top items of the niche-

• Hiking Backpacks
• Travel Shoes
• Hammocks

How To Choose What Products To Sell Online (Niche Product Selection Process)

You need to consider the following things when choosing the trending products to sell online in 2021.

Determine Your Passion: If you don’t have passion for what you do, chances are high that you will lose interest in the midway. So, choose a niche that attracts you, that gives you fun working with.

Check Google Trends: Never decide on something without using data. Google Trends, Analytics, SEMrush, etc. are a few research tools that can help you with credible data.

Check the Search Volume: Conduct intensive keyword research to find out products that involve keywords with higher search volumes.

Study Popular Ecommerce Websites: Analyze your competitors. Find out what they’re doing right, and what they’re doing wrong. Follow their successful strategies, avoid their mistakes, and outplay them with smarter strategies.

Finally, Choose Your Niche: Once the above steps are checked with great attention, it’s now your turn to choose the niche finally. Identify your resources and think if your plan is feasible in the long run.

You can take inspiration from the following comparison chart.

Category	Growth Rate	Market Volume	Time Frame
Gadgets & Electronics	4.52%	US$538,025 Million	2025
Home & Kitchen Appliances	13%	US$9.4 Billion	2025
Health & Lifestyle	4.10%	US$ 4.24 Billion	2026
Beauty & Skincare	5.1%%	US$ 480.4 Billion	2030
Phone Accessories	4.50%	US$328.70 Billion	2030
Wear & Clothes	9.9%	US$1,311.7 Billion	2025
Pet Care Products	5.2%	US$255.4 Billion	2027
Kids Items & Toys	7.3%	US$212.49 Billion	2027
Travel Accessories	4.50%	US$17 Billion	2026

What to Do After Finalizing Your Product Niche

Once you are done with niche selection, choose the right website builder and CMS for your e-commerce website. Which platform to choose? If you want to build an eCommerce website without investing too much, WordPress is the best platform.

WordPress is used by 42.8% of all the websites, that is a content management system market share of 65.1%.

Source: w3techs

WooCommerce is the go-to free tool for WordPress users when building a single-vendor website. But only WooCommerce can’t build a multivendor marketplace. You need to use WooCommerce based plugins like Dokan to create a responsive, effective, and hassle-free multi-vendor marketplace.

Single or Multivendor- Which eCommerce Platform Works Better for Beginners

As a beginner, it’s always easy to start as a single vendor eCommerce website since it associates less complexity and hassle.

But if you have an entrepreneurial mindset to grow as a renowned business owner, a multivendor marketplace is the appropriate choice.

With a single vendor eCommerce website, you can make profits from only the products you sell.

You can earn a commission from each sale the vendors make through your multivendor marketplace.

Both these business models have a few things in their favor. You should make decisions based on the needs of your target customers, the availability of your resources, and the business goals you want to attain.

Read on to know what to consider while choosing the right e-commerce model for your business.

Risk Factors

Bigger audiences and more products associate more risks. Multi-vendor marketplaces offer better opportunities at the same time you’ll have less control over the products and the return on investment.

A single store usually sells a limited number of products and the owner knows how many products he has in stock and when he needs to restock the products. This reduces the risk of handling inventory and shipments efficiently.

If you want to open a stand-alone online store on your own, it will require a good amount of money to develop and run the business properly.

On the other hand, you can partner with a mediator website and launch your store within the multi-vendor marketplace without a high initial investment.

Development & Maintenance Costs

A multi-vendor store usually includes a complex user interface equipped with multiple filters and huge amounts of data stored in the backend. Creating a multi-store model is costlier than creating a single vendor e-commerce website.

But you can easily run your business through a multi-vendor website as a vendor since the development cost is mostly borne by the website admin.

Revenue Funnels

Single-store owners get the entire selling price as they don’t have any intermediaries between them and the customers.

On the other hand, sellers from multivendor marketplaces usually receive a sale commission based on the sales amount. It results in a lower profit margin sometimes.

The scenario changes once you have a loyal customer base. If you can set up a popular online marketplace, you can earn much more than you can make with a single-vendor online store.

Transaction Methods

The transaction model of the single stores is much simpler than that of multi-vendor stores. The vendor receives the full amount of money in a single online store.

In multi-vendor marketplaces, you need to split the whole amount into many fractions as sales commission, delivery fees, and other dues to be distributed to several stakeholders.

Traffic Volume

Naturally, a multi-vendor marketplace attracts more traffic than a single online store. A wide range of products yields a bigger volume of traffic. You need to work hard to generate more traffic for your single online store.

My Verdict

There’s no specific winner in the battle of Single Online Store Vs Multi-vendor Marketplace. It’s your take to choose the right one as per your requirements.

You can succeed with either of these e-commerce stores following the appropriate business strategies such as choosing trending products to sell online.

Final Words

You can choose one or multiple categories from our list while selling trending products in late 2021. Selecting high-quality products is only one part of the equation. The real secret is figuring out how to reach potential buyers, market the products through the right channels and sell them.