A Guide To Handle WooCommerce Performance Reports

Editorial Team December 24, 2018 2 min read

Though WooCommerce don’t have an algorithm that determines how many buyers view your products based on certain selling metrics, but that doesn’t mean you shouldn’t keep an eye on your sales data. WooCommerce provides three different reports covering Orders, Customers, and Stocks to help you keep track of your online business. In this article, we will cover the various aspects of Reporting in WooCommerce.

Order Reports

In orders report you can see a breakdown of your orders by date (this month, last month, year, last 7 days, or a custom date range), by product and by the different categories of products that you sell. You can also see any coupons that your customers have used with your WooCommerce online store by date.

The Orders tab has the following options like the above screenshot to view reports. They are:

Sales by:

Date
Product
Category
Coupons by date and
customer downloads

Sales by date

Sales by date option gives you an idea of the current performance via a sales graph and a few way ways to drill down into data. You can view the report by year, last month, this month, last 7 days and a custom date range.

Different sales points are plotted in different colors and you can hover the cursor around the point to see the exact figure.

In addition, you can set a custom date as well.

Sales by product

This option gives information on the sales of specific products.

Like sales by date you can filter the data by ‘Year’, ‘Last Month’, ‘This Month’ and ‘Last 7 Days’, or custom date.

Sales by category

Like Product data, you can choose the sales statistics of specific categories as well.

Coupons by date

This option gives you details on total discounts, the number of coupons used, most popular coupon and the one giving the highest discount.

Customer downloads

Downloads have unique IDs. When you enable them it is possible to view when product was downloaded, which products and the file name, on what order (clickable link), and where the customer is located via IP address.

You can also filter downloads by hovering over Product, Order or IP address.

Customer Reports

Customers Reports tab allows you to view two types of data reports: Customers vs. Guests and Customer List. It will sort reports by year, last month, this month, last 7 days, and custom.

Customers vs. Guests shows data from registered and non-registered customers on the store.

Customer List shows data only from registered customers.

Stock Reports

Stock reports give you an idea of the actual stock available in your store. By using these reports you can view a list of Most Stocked, Low in stock and Out of stock products.

Taxes Reports

Taxes reports allows you to view Taxes by code (state) and Taxes by date, by year, last month, this month and custom dates you enter.

Exporting CSV

You can export Order reports and Customer Reports using the Export CSV button. Please keep in mind that this button is visible only on browsers that support ‘download’ property.

Resetting Reports

In order to reset reports, you have to delete all sales orders and delete them permanently from your ‘Trash’ folder as well. Then, you have to clear your browser cache as well.