Frequently Asked Questions pages, also known as FAQ pages is a part of your online store where you address common concerns, questions or objections that customers have. For successful online business perfect FAQ page plays a vital role.
When it comes to answering potential customers’ questions about your eCommerce website’s products and services, an FAQ page is a must. This page can be a great tool for many reasons. Here we will discuss some few tips for making perfect and useful FAQ pages.
The Advantage of Perfect FAQ Page
The key advantage of a perfect FAQ page are as follows:
- Saves your customer time by putting answers in one place.
- Prevents customers from needing to contact you.
- Allows you to show some personality.
- Gives you an opportunity to improve SEO.
- Helps you build trust with your target audience.
When To Use An FAQ Page
Most FAQ pages are designed as an alternate of online customer support. Many businesses/online store get the same questions over and over. To answer them all via email can be tiresome, and inefficient for the customer and as well as for the business.
FAQ pages are a simple and easy way to share answers to common questions held by visitors and customers. A good FAQ page is always helpful to both parties.
How to Create a Perfect FAQ Page
The FAQ page provides the opportunity to explain what makes your website so unique. Therefore, the FAQ either works as a way to talk about what makes a seemingly basic product unique, or it’s a page for explaining a lesser known product, like a completely new invention.
Here are the few tips to create a perfect FAQ page.
Address Some Common Questions That are Asked by Customers
An FAQ page can only be useful if it answers questions people are commonly asking. Do your research to identify the most common questions, concerns, and problems your potential customers are facing.
The best way to chalk out what these questions are is to talk with both your current customers and those visitors who have visited your site but haven’t completed the checkout process. Once you have a list of the most commonly asking questions, you can proceed with crafting them into a perfect FAQ page.
Create complete answers to the FAQs
Once you have a complete list of commonly asked questions for your eCommerce website’s FAQ page, you can use this page by completing answers to each question. Make sure to provide all of the information necessary to satisfy your customers’ inquiry. Do not provide more information than is necessary.
Organize questions in a logical manner
Many eCommerce FAQ pages are useful because their questions are well organized in a logical manner. As a result, visitors can quickly scan the page for the information they need. This is very important if you have a long FAQ page that addresses multiple topics.
Questions should be broken down into some common categories so that visitors can easily find what they are looking for. Similar questions should be grouped in a common category though it makes the page longer.
Place the FAQ page to the correct position
Make sure to place your eCommerce website’s FAQ page where it can be quickly found when needed. Rather than placing it at the bottom of your web pages, place it as a more prominent “Help” button at the top of your web pages or in your navigation bar. For instance, for a particular product or pricing, place the FAQ page directly underneath that product or pricing information, so that visitors can access the answers to their questions as soon as they have them.
Write FAQ page in a conversational style
Connecting with customers and potential customers is very important on your FAQ page. That’s why try to write your FAQs and their answers in a conversational style.
You should be writing your page in a way that resonates with your potential customers and not yourself. This means you have to use their language and their slang. By writing conversational and simple answers you will make your FAQs pages more easily understood and more enjoyable for your eCommerce website visitors to read.
Provide links to landing and product pages
While answering questions in your eCommerce website’s FAQ page, you can provide links to landing and product pages of your website. If you create individual landing pages for common FAQs, Google will link your site to relevant Google searches.
Include a Call-to-Action
While not completely necessary to assist your customers, a CTA is a major opportunity to stimulate their activity. For example, you can include a visible button encouraging them to “Buy Now”, “Get Started”, or “Contact Us Today” at the top of the page to encourage them to take action as soon as their questions have been answered. You can also create calls to action within the answers to the questions themselves.
Include social proof on the FAQ page
An FAQ page on an eCommerce website is an opportunity to build trust with potential customers by providing them with the necessary information they need to make decisions about your products and services.
To build trust it can be useful to include social proof on the FAQ page. Social proof includes things like testimonials from satisfied customers, logos from customers, and information about security providers for your payment services. This information can assure visitors that your business can securely and effectively provide them with the products and services they need.
Think and Share Visually
As an example image, or screenshot, can be a great way to add more value to your FAQs page. Make sure to add some visual element where applicable and sized reasonably for the page. It is just another simple way to add some value to your site.
The key to a great website or FAQ page is to keep it customer focused. Just like your products and services, your eCommerce store needs to be built around your customers and the problems you solve. If you keep customers in the middle, you will always do a successful business.
Conclude with Contact Information
Add your business contact information at the end of the page, if your FAQ doesn’t answer a customer’s question. This not only gives customers the ability to get in touch and have their unique question answered, but also increase your business. Giving visitors multiple ways to reach you, such as providing an email address, fax number and a phone number, is even better.
Are You Ready to Create the Perfect FAQ Page?
Have you followed through all of the tips above? Start by figuring out if an FAQ page is appropriate for you. Then find the questions that customers are commonly asking. Then, walk through formatting, locations and the funnel that’s going to lead people elsewhere.
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