,eCommerce business has become so easy that it seems like everyone is doing it. Many people are selling services and products online. If you have decided to sell only products, then you have to take decision whether the products will be physical or digital products. Let me clear what is physical and digital products. And what are the main advantage of selling physical products online.
Physical products are products that are tangible and you need to send them to your customers after they complete their online purchases. Examples of physical products are books, toys, clothes, etc.
On the other hand, Digital products are are those that you can sell without the need to distribute them or pay any manufacturing costs. Since they are in digital formats, all your customers can download them. eBooks, online courses, software, graphics, website themes, photographs, and artwork are the example of digital products.
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Electronic Commerce formerly known as eCommerce is the place where you can buy and sell products or services via internet. Nowadays the thought of living without eCommerce seems complicated and inconvenience to many. eCommerce became possible in 1991 when internet was opened for the use of commercial purposes. But the electronic data exchanging and tele-shopping appeared in the late of 1970s.
Michael Aldrich introduced the first online shopping in the United Kingdom in 1979. He connected a modified TV to a transaction-processing computer via a telephone line to a real-time multi-user transaction processing computer. The technology came to market in 1980. In 1992, Charles M. Stack created an online bookstore named as Book Stacks Unlimited which was the earliest consumer shopping experience. It was the ever first online store two years before Jeff Bezos found Amazon. Amazon and eBay launched in 1995 and these two web sites becomes the pioneer of eCommerce store.
Today, eCommerce is used by millions on daily basis. The new technologies and innovations helped drive worldwide eCommerce sales to approximately $2.8 trillion in sales in 2018. It is expected that the sales will hit $4.5 trillion by 2021. The team of Subscriptionly.net has illustrated 60 stats and trends for 2019 & Beyond that will define the future of eCommerce[Infographic].
Here is the summary of the key points of that graph.
- Personalized Experience.
- Multiple Shopping Channels.
- Customer Service Automation.
- Cryptocurrencies as a payment method.
- On-site and in-app mobile commerce.
- Same-Day Delivery.
- Curation and Pay Monthly Models.
- The Future of Delivery Services.
- Content – Increasing video use recognition.
- Pop up Shops.
Infograph of Future eCommerce
Though the above stats show that consumers will spend more money on personalized products like subscription boxes, but you can sell any product online. Once you will take the decision to sell any products then the next first step will be for you to choose the right platform. Keep in mind that your platform is the backbone of your online store!
Online marketplace is a very good idea to create profitable business. Due to this technology the number of people who make purchases on the Internet increases every year. According to a stat, last year more than 1 billion people around the world bought something from online. Thus, the eCommerce industry is ready to develop and expand. eCommerce is a serious business that requires an appropriate, clear and consistent approach. Multi-Vendor eCommerce website is the most profitable marketplace for creating a huge shopping center where each can place a large number of different stores. This is the most powerful online trading platform. In this article, we will discuss the beginner guide to setup a multi-vendor eCommerce website.
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WordPress is the most popular content management system (CMS) by millions of experienced webmasters. More than 27% of the world’s websites are using this platform and has a massive online community. Using the platform, you can quickly build a fully functional website without any complicated HTML and CSS code. Having such an open source code WordPress becomes an easy target for hackers, DDoS and brute force attacks. If any hacker gains admin access of your site, he or she may steal your data, redirect users to another website or serve malware to online visitors. WP community works hard to beef up the WordPress cyber security from cyber threats as best as it can.
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The growth and popularity of social media for eCommerce marketing is worth mentioning. In last few years Facebook has become the popular market place for the re-seller and marketers. Though the main intent of Facebook start out to connect you with people who are very close to you. But with over 2 billion monthly active users this social media becomes the marketplace where brands can connect over 2 billion potential customers. In Fact, Facebook driven 18% web traffic in 2018 and became the second highest traffic driver after google. The best way to utilize the Facebook for marketing purpose is through Facebook ads. Facebook ads can be the best marketing strategy to boost your eCommerce sales. In this article, we will discuss about some strategies to increase eCommerce sales with Facebook ads.
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WordPress is the most powerful tool in Content Management System. It is not only used for blogging purposes but it has wide use in eCommerce website. The number of eCommerce websites that are built with WordPress are increasing day by day. So, speed up of WordPress eCommerce store is hot topics for these days. Fortunately, there are several techniques that you can apply to get the job done. In this article, we will discuss how to speed up your WordPress eCommerce store a lot faster.
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Mobile-first indexing is a method of search engine ranking that makes use of the mobile version of websites to organize SERP items. With mobile-first indexing you can move up your mobile sites ranks instead of Desktop version. To achieve this your websites must be responsive and suitable for use on mobile, or mobile versions must have the same comprehensive content as the desktop.
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Affiliate marketing system is a promotional model that connects merchants with independent marketers who are willing to invest money to sell a merchant’s products. It is a great way to get more traffic to your eCommerce site. Through affiliate marketing you can boost sales of your eCommerce store. In this article we’ll discuss about affiliate marketing system for eCommerce to boost your sales.
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With the continual change of market, it’s difficult to understand exactly where and how to sell products online whether they’re physical or digital products. Learning how to sell products online can be intimidating. You have to chalk out what products to sell and where to source them. There are many steps involved in starting an online store to sell products online, like getting the domain name, and selecting shipping carrier, which might seem overwhelming as you’re starting out. In this article we’ll discuss the process of selling products online into a few clear steps for you to follow.
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In every aspect of online business there’s is a room for improvement. It may not be much work as you think. If you know where to focus then with just a few small tweaks you can lift sales. In this article we’ll discuss some eCommerce optimization tips to boost sales. Hope you can get more customers, make more sales, and recover lost revenue from abandoning visitors.
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