Instagram vs Facebook Ads: Which One is Better for eCommerce Store?

Instagram vs Facebook Ads, which one works better for your eCommerce store? Both the platforms are most interactive and used social media platforms. Although Facebook is older and has a larger user base, Instagram is steadily gaining popularity, especially with the heavy adoption of new features like Instagram Stories.

If your brand is active on both Facebook and Instagram, the best approach is to activate ad campaigns on both networks. But with a fixed or tight marketing budget, you may need to ask yourself where you should devote the bulk of your ad expense: Facebook vs Instagram Ads. The answer can be determined by identifying which platform will bring in the most revenue for your eCommerce store.

This article will help you to launch a successful social media marketing campaign through the right channel.

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