Comparison between another two popular eCommerce platform WooCommerce vs Wix. You can build online store by using both of this platform. The main difference between this two is: WooCommerce is a WordPress plugin and Wix is a cloud based website development platform.
Let’s move forward and see the comparison of WooCommerce vs Wix.
WooCommerce vs Wix
What is WooCommerce?
WooCommerce is a free and open source eCommerce plugin for WordPress. It is designed to create small to large-sized online store.
It was developed by WooThemes to transform any WordPress website into an online store. Its front and back end designed based on WordPress, WooCommerce comes with a wide range of eCommerce plugin that boasts of enterprise-level quality and features.
WooCommerce is a perfect plugin if you want to build an stand-alone online store to start selling any types of products using an existing WordPress blog or website. Though it is a free plugin but you can always upgrades and updates to experience the best from WooCommerce.
WooCommerce vs Wix
What is Wix?
Wix is a very popular cloud-based website development platform. It is a free service but you can opt to improve your websites by subscribing to Wix’s premium plans.
Wix is simple. You can use Editor, Code, or Artificial Design Intelligence model to project a beautiful hub for your content. To work with Wix, you don’t required to possess coding and technical skills for modifications and customization. You can edit with its simple drag-and-drop functionality.
The main special features of Wix is the degree of personalization. All templates are open for branding modifications and customization and you can design your store as your imagination.
The platform is scalable and flexible to handle heavy traffic and complex operation. Wix is fully-featured and mobile-optimized builders that offer free services. You can get a grasp on all basic operations by simply creating a account from their official page.
WooCommerce vs Wix: Overview of Benefits
Overview of WooCommerce Benefits
WooCommerce is a great choice for the entrepreneur who want to launch their own online store. You can build it either from scratch or using your existing WordPress website or blog. Here are overview of some of the many benefits of WooCommerce.
Free plugin: It is a free eCommerce plugin that comes with a robust set of tools and features that you initially require to get started.
Support: Full support from the WooCommerce team as well as from user communities and forums including software experts and actual business owners.
Open source code: As you know, WooCommerce is fully open source platform, meaning the code is freely available for anyone to view and modify. Its open source nature encourages the active communities to contribute to the projects.
Powered by WordPress: As we mentioned earlier, WooCommerce is a WordPress plugin and 28% of all online stores are powered by WooCommerce.
Modern and powerful interfaces: WooCommerce focuses on making the process of setting up your online store as simple as possible. It offers an on-screen wizard to guide you through the setup under five minutes.
Extension library: WooCommerce supports a wide range of official extensions such as payment gateways and shipping calculators for your specific country, advanced tax calculators, membership system management, subscription management, anti-fraud and lot more.
Read: How to Install WooCommerce.
Overview of Wix Benefits
Wix is becoming one of the most popular website builders with its impressive site building capabilities and the beautiful templates that you can choose from. Let’s see some of the benefits of many:
Mobile optimization: All of its templates are optimized for mobile, but they are not responsive. This means that after you’ve finished working on your website, you will have to work on your mobile site separately to make sure that everything is working properly. It is very easy to do but does require some additional time and effort.
To edit your mobile site, you simply switch to the mobile editor and you’ll be able to see what it looks like on a mobile phone. You can edit the mobile site with the same flexibility and control as the regular site builder.
Artificial Design Intelligence & Code: A unique service offered by Wix is its artificial design intelligence and code. Professional expert is there to create premium website for you. You just give the answers of a few simple questions like who you are and what you do, and provide the content you wish to include to the expert. Based on this information, they will create a professional and personalized website just for you, and you can go live immediately.
For developers, Wix has developed their Code module and enables them to set up and use their own database collections.
WooCommerce vs Wix: Side by Side Comparison
Let’s see their side by side comparison.
|Pricing||WooCommerce Pricing Plan||Wix Pricing Plan|
|- Starting Price||Free||$4.50/month|
|- Free Trial||✓||✓|
|- No Credit Card Required||✓||✓|
|- Free Account||✓||✓|
|- Subscription Based||Not require||✓|
|- Combo Plan||Not available||$8.50/month|
|- Unlimited||Not available||$12.50/month|
|- Ecommerce||Not available||$16.50/month|
|- VIP||Not available||$24.50/month|
|- Web based||✓||✓|
|- iPhone App||✓||✓|
|- Android App||✓||✓|
|- Windows Phone App||X||X|
|Scores in Supported Platform||3 Out of 4||3 Out of 4|
|- Small business||✓||✓|
|- Mid-size business||✓||✓|
|Scores in Typical Customers||3 Out of 4||4 Out of 4|
|- Phone Support||X||X|
|- Online Support||✓||X|
|- Knowledge Base||✓||✓|
|- Video Tutorials||✓||✓|
|Scores in Support||4 Out of 5||3 Out of 5|
|- ACH Payment Processing||✓||✓|
|- REST API||✓||X|
|- CRM & Accounting Solution||✓||Only Accounting Solution|
|- Appointment Management||✓||✓|
|- Advanced Notifications||✓||X|
|- Booking Management||✓||✓|
|- Calendar Management||✓||✓|
|- Discount & Coupon Management||✓||X|
|- Content Management||✓||✓|
|- Credit Card Processing||✓||✓|
|- Custom Fields||✓||✓|
|- Drag and Drop Interface||X||✓|
|- Email Marketing||✓||✓|
|- Event Triggered Actions||✓||✓|
|- Image Editing and Galleries||✓||✓|
|- Invoice Management||✓||✓|
|- Multi-channel Communication||✓||X|
|- Multi Language Support||✓||✓|
|- Online Booking Integration||✓||X|
|- Order Tracking||✓||X|
|- Online Forums||✓|
Very Strong WordPress Forums
|- Products Catalog||✓||X|
|- Catalog Integration||✓||X|
|- Ratings and Reviews||✓||X|
|- SEO Management and Marketing Tools||✓||✓|
|- Social Buttons (Facebook, Twitter, Pinterest, LinkedIn, Google+ etc)||✓||✓|
|- Third Party Integration||✓||✓|
|- Google Analytics||✓||X|
|- Website Integration||✓||X|
|- eCommerce Integration||✓||✓|
|- Automatic Taxes||✓||X|
|- Restrict Sales||✓||X|
|- Owner Verification||✓||X|
|- Custom Tax Calculation||✓||✓|
|- Shipping Calculations||✓||X|
|Scores in Features||36 out of 37||22 out of 37|
|Total Integrations||More than 290||Around 90|
|- Post Affiliate Pro||✓||X|
|- Constant Contact||✓||✓|
|- Active Campaign||✓||X|
|- Campaign Monitor||✓||X|
|- Amazon Payments||✓||X|
|Scores in Integrations||17 out of 18||4 out of 18|
|Total Scores||61 out of 68||36 out of 68|
WooCommerce vs Wix: SEO
Ranking on SERPs is very important for any website/store. Rich snippets are codes that make it simple for search engines to organize all the information.
Regarding SEO in WooCommerce, we can say that WooCommerce is SEO friendly just out of the box. You can install WooCommerce extensions and plugins like Yoast to enjoy the functionalities like write meta description, rich snippet, alt text image and so on.
For SEO, Wix has also the basic features available in the website settings. In addition, you’ll get the premium App from their App Market. From there you can add many SEO and marketing apps that will help you promote your website in search engines and market it to your target audience. Some apps are available for free while others have premium features that require a one-time or subscription fee.
WooCommerce vs Wix: Customer Support
Customer support is also crucial to run any eCommerce store. Let’s see how both platform give support to their customer.
The strong developers team are doing a great job of maintaining and updating WooCommerce regularly. That’s why customer support is less require for WooCommerce.
As you know, it is a WordPress plugin, a large number of WordPress users are always ready to help you. And the WordPress community and online forums are also very strong and active. You also have the option to go to the WooCommerce official website and create a free user account to get any help. You will get a ticket for their help. The support team will give you instant solution to solve the issue. You could also check their documentation because it is more likely that all your questions are covered there.
Wix also provides its users with pretty comprehensive support. You can visit the Knowledge Center, browse and search discussion boards and tutorials to find the answers you’re looking for. In their video tutorial you will get help about the site builder and how to use its different features. For further help you can also check their FAQs or open a ticket in the Help Center for assistance.
You can’t contact them directly via chat, phone, or email, but if you open a ticket, you’ll get a response from someone quickly and they are very helpful and eager to solve your problem.
WooCommerce vs Wix: Speed and Security
Store using WooCommerce are usually a bit target for attackers, since the platform runs on WordPress. Although the CMS itself is secured, but if you don’t update sites, plugins, and themes regularly you might be at risk. That tends to result in a lot of security vulnerabilities and it can lead people to assume that WooCommerce is not as safe as it could be.
All Wix websites are hosted on their own servers. That means that the servers are optimized for specially Wix websites. Wix experts are in charge of making sure your site stays fast. It also means that they are also responsible of securing your site.
And most importantly, the sites stay secure. You don’t need to worry about caching, CDNs, salts, or patches – which is really the core speed & security offering.
WooCommerce vs Wix: Final Words
Making the right choice while choosing the right eCommerce platform is difficult. Switching platforms later on is a nightmare so you need to consider every point of the comparison into the account.
Though Wix have some great powerful features, but if we compare all features to WooCommerce then it is very clear that WooCommerce is best.
First thing to consider is price. WooCommerce is free and you will get some amazing features just out of the box. Plus the themes you will get just after installation is also amazing.
Overall, we can say WooCommerce is better than Wix. What do you think? Share your opinion by putting comments on the reply box.