Shopify is an eCommerce platform to create online store. It carries a variety of features and tools that enable businesses to build and operate online stores as well as sell products in person. While choosing Shopify as your eCommerce platform, a question may arise in your mind, which Shopify Pricing plan is best for you-Basic Shopify or Shopify or Advanced Shopify or Shopify Plus. Here, we made the Shopify Pricing plan–Basic Shopify vs Shopify vs Advanced Shopify vs Shopify Plus for you.

Shopify Pricing plans are broken down into three main plans: Basic, Standard and Advanced. Two additional solutions are available, Shopify Lite and Shopify Plus but less advertised.

Shopify Pricing Plan – Basic Shopify vs Shopify vs Advanced Shopify vs Shopify Plus

We made a comparison table for each Shopify Pricing plans. Let’s have a look:

Features	Basic Shopify	Shopify	Advanced Shopify	Shopify Plus
Pricing	$29 / month	$79 / month	$299 / month	$2000 / month
Credit Card Rate (with Shopify Payments)	2.9% + 30¢	2.6% + 30¢	2.4% + 30¢	1.6% + 30¢
Number of Products	Unlimited	Unlimited	Unlimited	Unlimited
File Storage	Unlimited	Unlimited	Unlimited	Unlimited
Staff accounts	2	5	15	Unlimited
Shipping discount Competitive shipping rates from USPS, UPS, or DHL Express	up to 64%	up to 72%	up to 74%	Outstanding
Print shipping labels	Yes	Yes	Yes	Yes
Discount codes	Yes	Yes	Yes	Yes
Fraud analysis	Yes	Yes	Yes	Yes
24/7 support	Yes	Yes	Yes	Yes
Includes ecommerce website and blog	Yes	Yes	Yes	Yes
Free SSL certificate	Yes	Yes	Yes	Yes
Abandoned cart recovery	Yes	Yes	Yes	Yes
Gift cards	No	Yes	Yes	Yes
Professional reports	No	Yes	Yes	Yes
Advanced report builder	No	No	Yes	Yes
Third-party calculated shipping rates Show calculated rates with your own account or third-party apps at checkout	No	No	Yes	Yes
Manual order creation	Yes	Yes	Yes	Yes
Shopify POS app	Yes	Yes	Yes	Yes
Register shifts	No	Yes	Yes	Yes
Hardware peripheral support Use barcode scanners, receipt printers, cash drawers, shipping label printers, and retail cameras	No	Yes	Yes	Yes
Unlimited Shopify POS staff PINs	No	Yes	Yes	Yes
Third-party POS apps	No	Yes	Yes	Yes

Costs for Shopify domain names

No domain or email hosting is included to all Shopify Pricing plans. Though, Shopify allows you to buy a domain name for only $14 per year, but this still doesn’t include any email hosting. 

Shopify has also made it easier to make changes to your Shopify purchased domains.  Now directly through the admin panel any merchant can:

• enable or disable auto-renew.
• more efficiently set up their Zoho and G Suite email accounts
• change their A records, CNAME, MX records, TXT records, and AAAA records
• add subdomains

Monthly vs. yearly pricing plans and cancellation

You can upgrade, downgrade or cancel Shopify plans anytime, provided you pay per month. If you want to minimize the cost, you should opt for a monthly plan – especially in the beginning. Afterwards, you can upgrade to a long-term pre-paid option to receive a significant price reduction

Shopify Pricing Plan Details:

• Lite Plan – $9 per month + a Buy button
• Basic Shopify Plan – $29 per month + 2.9% and 30¢ per transaction
• Shopify Plan– $79 per month + 2.6% and 30¢ per transaction
• Advanced Shopify Plan – $299 per month + 2.4% and 30¢ per transaction
• Shopify Plus – pricing plans start around $2000 per month + 1.6% and 30¢ per transaction

If you have an existing larger scale business, Shopify even has a solution for you. The Shopify Plus plan is an enterprise level solution and a custom price and feature combination you can set up directly with Shopify.

Shopify Lite Pricing Plan

• $9 per Month
• Facebook Buy Button
• Accepting Credit Card Payments

This plan is perfect for those who want to connect with their customers on Facebook. The Buy button is very easy to configure, and the convenience of purchasing through social media is priceless when it comes to customer satisfaction.

You are now able to connect with your customers using the Facebook Messenger App.

Who is this Shopify Pricing plan best for?

The Shopify Lite plan is really designed as an Add-on for an existing website.  For example you can add the Shopify Lite Plan to an existing WordPress or Wix website, but by itself Shopify Lite will not  be of much use.  You must have to have a functional website already.

Basic Shopify Pricing Plan

• $29 per month + 2.9% and 30¢ per transaction
• Fully Functional Website and Blog through Shopify
• Discount Code Engine
• Fraud Analysis Tools
• Unlimited number of products in your store

The Basic Shopify Plan provides the budding entrepreneur as well as the established firm with everything they need to establish and grow a successful online store.

Shopify Basic Plan include some additional features like a free SSL certificate, manual order creation, shipping labels, unlimited file storage and 24/7 support.

Who is the Shopify Basic pricing plan best for?

The Shopify Basic Plan allow you to start with a fully functional website, right out of the box and ready to run from day one.  With a little bit of customization through their website, you will be able to up and running in no time.  Adding unlimited products, processing orders, and getting payment quickly and easily are the primary benefits for this Shopify Plan.

If we find an issue with the Shopify Basic Plan, it’s a little more expensive than the Lite plan, but the additional features more than make up for the minimal price difference.

Shopify Pricing Plan

• $79 per month + 2.6% and 30¢ per transaction
• All the Features of Shopify Basic, Plus…
• Gift Cards
• Professional Reports
• Abandoned Cart Recovery

The Shopify Plan is the most popular plan offered by the Shopify company.  You will get all the features of the Shopify Basic Plan, plus additional tools and reports. The most powerful reason to use Shopify Professional Plan is the abandoned cart recovery tool.

The Abandoned Cart recovery tool captures the contact info of customers that place items in their cart but do not complete their transaction due to any reason. This is extremely valuable information for website owners operators why the customers incomplete their purchase. This market segment is perfect for additional marketing or specialized offers to better understand their purchasing behavior. The tool automatically allows you to send a follow up email to prompt them to complete their transaction.

Who is this Shopify Pricing plan best for?

The professional Shopify Plan is best suited for the firm with $5000.00 or more sales per month. The payment processing options allows for a price break over the $5000.00 per month threshold.  It contains a really handy abandoned cart recovery tool to make sure you capture as many sales as possible. 

Again, the biggest drawback of the plan relative to the other plans offered by Shopify is the increased price.  However, when you compare the cost and the benefits, this plan makes a lot of sense for the bigger store set up given the potential price break for payment processing.

Advanced Shopify Pricing Plan

• $299 per month + 2.4% and 30¢ per transaction
• All of the features of the previous plans, plus…
• Advanced Report Builder
• Third-party calculated shipping rates
• Reduced payment processing fees

The Advanced Shopify plan gives you all the features and benefits compared with the previous plans with an additional price break for larger volume firms. This plan is very useful for fast growing firms.

The biggest advantage of the Advanced Shopify Plan is that everything is unlimited. This is a big advantage for those sites using API technology from large wholesalers like Amazon and eBay.  The advanced plan is the best solution for larger scaled drop shipping websites.

There are also expanded capabilities of the abandoned cart recovery tool, allowing you to put a larger team to work on your re-marketing projects.

Who is the Advanced Shopify Pricing plan best for?

The advanced Shopify Plan is perfect for larger scale websites making $10,000 or more sales per month.  The plan is also beneficial for those companies that like to have their shipping handled by a third party vendor.

Shopify Plus Pricing Plan

• $2000 per month + 1.6% and 30¢ per transaction
• All of the features of the previous plans, plus
• Shipping discount
  Competitive shipping rates from USPS, UPS, or DHL Express

Shopify Plus is the enterprise level solution for very large firms that like to spend their time focused on marketing and brand management rather than operating their website. We’re talking about a fully customized solution with virtually unlimited capabilities and market leading customer service.

Who is the Shopify Plus Pricing Plan best for?

Large companies like the DodoCase or the Los Angeles Lakers. This doesn’t mean Shopify Plus is not suitable for smaller companies, but from a shear fixed cost and scalability perspective, the larger firms tend to be better positioned to take advantage of the expanded benefits and features of the Shopify Plus Plan.

Video of Shopify Pricing Plan

Wrapping things up

Shopify is one of the best eCommerce platforms out there, and for good reason. But, it can be expensive, fast. You can easily sell products on Amazon, but you have to pay a percentage of each transaction unless you’re willing to pay a monthly fee for unlimited sales. Plus, you don’t get a personalized storefront at your own domain.

Shopify is a great platform for businesses both small and large scale. Just make sure you study the features chart, and try Shopify whether it meets your needs. You can always start a trial to check things out and then proceed for the next steps.

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