Online marketplaces are incredibly popular selling channels amongst consumers across the world. There are plenty of marketplace websites that you should know for inspiration. However, we have put together a complete list of online marketplaces websites that we believe have the potential to help you expand your reach, test new markets and ultimately grow your business across the world.
All the following websites use a diverse array of powerful strategies, either for their newsletters, shopping cart or their landing page.
While many of the marketplaces listed throughout this guide sell into multiple international markets, there are a number of sites that have a global presence.
In fact, there’s a chance you may already be selling on one or more of these marketplaces domestically, which would make the process of expanding
internationally even easier.Do keep in mind, however, that the commission
rates and additional fees listed below may differ from country to country, even for the same marketplace, so you will need to familiarize yourself with this before making any decisions.
Do keep in mind, however, that the commission rates and additional fees listed below may differ from country to country, even for the same marketplace, so you will need to familiarize yourself with this before making any decisions.
List of Popular Marketplace Website around the World
- JD Worldwide
- Tmall Global
- Mercado Libre
Online Marketplace website in UK
UK is one of the world’s largest eCommerce markets, with a value of £133 billion.
Below, we have figured out some of the UK’s biggest online marketplace websites, including a number of key Amazon and eBay alternatives, each of which will give you the exposure and reach you need to sell to UK consumers.
For increasing popularity and extensive reach, Amazon is a great marketplace to list your products on.
In fact, with annual sales more than £6 billion in the UK alone, it provides a significant opportunity for you to generate more sales and ultimately grow your business.
While Amazon is one of the biggest marketplaces in the UK, do also keep in mind that they operate in 13 countries: U.S., Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands and Spain.
Another marketplace website that online sellers see a lot of success on is eBay. Just like Amazon, eBay has a worldwide presence, a huge customer base and a significant number of tools and resources available to help online retailers successfully grow their business.
Beside UK based sites, it has sites for 23 countries: U.S., Canada, Austria, Belgium, France, Germany, Ireland, Italy, Netherlands, Poland, Spain, Switzerland, Australia, China, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.
This marketplace website focuses on selling games, toys, and media products. So, if you want to sell products in either the gaming, media, computer hardware or toys and collectibles sector, you should definitely consider selling on GAME Marketplace.
The site has grown dramatically in the last few years.
Folksy was launched in 2008 as a marketplace for UK designers, makers and craftspeople to showcase their work. It has now become one of the most popular websites in the UK for handmade gifts and craft supplies with more than 250,000 buyers visiting every month.
This is a community that promotes British handmade goods, providing an engaged audience for designers, makers and crafters to reach and sell to. It is also a more affordable alternative to costly galleries and boutique shops.
Fruugo is a U.K. based eCommerce marketplace website. The global marketplace comprises of thousands of sellers, catering to millions of customers across the world. The eCommerce website offers products related to categories like Sports & Leisure, Health & Beauty, Clothing, Home & Garden, Kids & Toys and more.
Flubit.com is on online marketplace website, like Amazon or eBay but with one major difference – instead of listing pages and pages of various products, offers and discounts, you simply enter the URL (that’s the web-link, e.g. www….) of the Amazon item you wish to buy, and Flubit returns a better offer up to 15% lower on that exact item with one of their own suppliers.
To start with, by selling your products through Flubit, you will also get visibility on four platforms; Go, Mirror Tech & Games, Personal Group and Mighty Deals.
This is because all five marketplaces are operated by marketplace ecosystem, SKU Cloud.
The UK based marketplace website which offers zero selling fees and works on a subscription model, has begun to upload products across a range of categories including business supplies, electronics and furniture.
There’s a good chance that OnBuy could be a great fit for your online business.
In fact, with a national TV campaign and extremely competitive rates you should consider this marketplace if you want to increase your domestic sales.
Marketplace Website in Europe
It is relatively simple for sellers to target European customers and ship to these markets.
Keeping this in mind, we have gathered information about the leading online marketplaces across Europe below.
Allegro is the leading Polish marketplace, with more than 15 million customers and 70 million monthly product sales.
There are a number of benefits to selling on Allegro, including marketing and advertising support, a dedicated support agent, as well as their dedicated seller Brand Zone.
Bol.com has grown from an online bookstore to an online superstore with a wide variety of products, including books, segways, shoes, saunas, swimming pools, and much more. Since 2010, Bol.com has also opted to become a platform for other sellers to sell their products and/or sell the same products bol.com offers but with different conditions.
Right now they have more than 11 million products available, with more than 6.2 million active customers, and about 230,000 active sellers a month.
Cdiscount is a French marketplace with around 11 million unique visitors to the site every month. It sells products across a broad range of categories with over €2 billion in annual sales.
The marketplace offers a wide range of products in more than 40 different categories, including fashion, shoes & accessories, consumer electronics, entertainment and sports equipment, making it a great platform for any retailer looking to expand their business in the French market.
Coolshop has served over 1.6 million customers since its foundation in 2003. Originally focused on computer games, the business has expanded to sell across 22 categories, giving customers the highest quality products and value for money.
eMAG offers in Bulgaria more than 875 thousand products from wide range such as phones, TV, laptops, home appliances and other electronic devices. Moreover, eMAG offers toys, books, gardening, beauty, DIY, fashion and sport products.
Fnac is another great French marketplace, similar to sites such as eBay and Amazon that sells a wide assortment of products to millions of customers.
It allows retailers to list products including consumer electronics, media products, sports and leisure equipment and home appliances.
Fyndiq is an online bargain warehouse that connects merchants looking to sell with shoppers. It brings together thousands of items, from hundreds of stores, from all over the world. The platform is built on a flash-sales model, where merchants can sell quality products at low prices.
Just like eMAG, Okazii is an Romanian marketplace with over 3 million monthly visitors, making it one to research if you’re looking to expand into this market. It sells over 3,000 products daily.
Otto is the second biggest popular German marketplace, selling more than two million products from over 5,000 sellers. Though their main focus is on the German and French markets, they have also a global presence over 20 different countries.
Pixmania, a French-based eCommerce website, founded in 2000. It promotes a variety of products, including consumer electronics and baby products with turnover of over €300 million in 2013.
PriceMinister is another incredibly popular marketplace in France owned by Rakuten. It has over 10 million active users every month and boasts 22 million members.
PriceMinister extend its reach beyond France, with 6% of their customer base coming from countries including Belgium, Switzerland and Canada.
Real.de is one of the most popular German marketplace. It has over 2.6 million customers, with a product catalog covering everything from electronics, right through to clothing & accessories and DIY goods.
Online Marketplace website in US
Etsy is a global marketplace for creative, handmade or vintage products. With over 25 million shoppers worldwide, serviced by around 1.6 million sellers, this niche marketplace really does offer a huge opportunity for business growth.
Jet is owned by Walmart, has become one of the fastest growing marketplaces in the US, with more than 4 million customers and an estimated GMV of £20 billion by 2020. It offers sellers a rules engine to optimize their profitability.
Newegg is a global electronics marketplace in US. It has millions of customers and sells products in 50 countries. Beside computer hardware, it does also sell products from categories such as consumer electronics, gaming, apparel, sporting equipment, and even home ware.
Sears, is an American chain of department stores founded by Richard Warren Sears and Alvah Curtis Roebuck in 1893. It has an extensive product offering, selling everything from fitness equipment, clothing and jewelry, right through to tools and kitchen appliances.
Walmart is another largest marketplaces in the US, with as many as 110 million unique monthly visitors. They are beginning to open the doors to sellers in the UK, Canada and China.
Wish is the sixth largest eCommerce company worldwide, with over 300 million customers. Most of the items price are low. It is reportedly the most downloaded shopping app globally.
Zibbet, is another popular site to consider if you want to sell handmade goods, fine art, vintage goods or craft supplies. It is almost similar to Etsy. With more than 50,000 sellers offer mostly handmade products on the site.
Online Marketplace website in Asia-Pacific
Asia-Pacific region has grown fast and become the world’s largest eCommerce market.
To help you understand which marketplaces could be worth exploring, we have listed some of the biggest sites below.
Alibaba is the giant Chinese B2B marketplace and the leading platform for global wholesale trade. It has customers in more than 200 countries buying over 100 million products across 40 different categories.
AliExpress is the Alibaba Group’s platform that targets buyers outside China. It has a global English website and supports 15 other languages such as Russian, Portuguese, Spanish, French, German, Italian, Dutch, Turkish, Japanese, Korean, Thai, Vietnamese, Arabic, Hebrew, and Polish.
Flipkart is the largest Indian’s marketplace with over 10 million customers buying from roughly 100,000 suppliers. It’s logistics network helps sellers deliver their products faster. It also provides funding to sellers.
JD.com is another China’s largest eCommerce site, offering a relatively simple way for international merchants to sell into the Chinese market. With over 300 million users, it also has a presence in Spain, Russia, and Indonesia.
Kaola is another Chinese marketplace that is part of the NetEase group. Similar to JD, the site’s commission structure ranges from 2-10% and incurs a $1,000 USD annual fee.
Lazada, is the leading online marketplace in Southeast Asia, owned by Alibaba Group. It also operates in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. It has thousands of merchants, generating roughly $1.5 billion in annual sales.
Similar to Lazada, Qoo10 is another online marketplace which is very popular in Singapore. It is also popular in Japan, Indonesia, Malaysia, China and Hong Kong. Anyone registered to buy on Qoo10 can also become a seller. Qoo10 is paid only after a transaction is completed.
Rakuten is the leading eCommerce platform in Japan that sells over 18 million products. It has served over 20 million customers. It is also available in U.S.
Tmall is a Chinese marketplace, owned by Alibaba. It sells branded goods to customers in China and the surrounding countries. It is one of the largest eCommerce marketplaces in the world with roughly 500 million users and many thousands of sellers.
Taobao is another Chinese marketplace which is also owned by Alibaba. It has 600 million active users and over a billion products for sale. Selling on Taobao is easier for retailers that have a presence in China.
Snapdeal is another Indian marketplace with more than 300,000 sellers and 35 million products. Sellers must be registered businesses in India.
Latin American Marketplaces
Another fast growing eCommerce market is Latin America, with countries including Brazil, Mexico and Argentina each growing at a rate of 20% year-on-year.
The following marketplaces provide a great opportunity to capitalise on this growth.
Mercado Libre is the leading eCommerce site in Latin America. It has approximately 150 million monthly users and operates in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Mexico, Ecuador, Guatemala, Honduras, Peru, Panama, Portugal, Uruguay, and Venezuela.
Linio is another online marketplace with a presence in eight Latin American countries: Mexico, Panama, Venezuela, Colombia, Ecuador, Peru, Chile, and Argentina. Having roughly 300 million potential customers it has over 3 million products and 10,000 sellers. It has approximately 50 million monthly visitors.
How to build Marketplace Website with WordPress
Dokan multi-vendor plugin is the most popular marketplace solution for WordPress. It lets entrepreneur to create and manage their own online marketplace that caters to multiple vendors from around the world. Dokan has a separate dashboard for admins and vendors which is the best feature of this solution.
According to a statistics Dokan is becoming the tough competitor to the autonomous marketplaces like Magento, BigCommerce, Shopify etc.
With Dokan, users give online vendors a space on the internet where they can set up and run their own store, manage all aspects of their operations, and grow their business. It is the ideal plugin to built the multi-vendor marketplace like Amazon or eBay.
It comes with an intuitive front end that even vendors with limited to no e-commerce experience can create their own store and sell immediately. Vendors can leverage the power of professionally crafted storefront, ensuring their customers have the best marketplace experience whenever they visit.
Dokan is compatible with over a hundred WooCommerce themes, making it easy for online vendors to set up their store without having to start from scratch.
Till now, Dokan has created more than 10,000+ online marketplaces world-wide and has downloaded more than 173,000 times.
Download Dokan from here.
How to build a marketplace website
HOW TO INSTALL DOKAN PLUGIN
Here is the installation guide in a video.
Create a Marketplace website With Dokan
Before install Dokan you must have to install WooCommerce in your WordPress site.
For you we’ll show you the whole installation process.
Step 1: First you have to login to your WordPress site. Then go to Dashboard ->Plugins. In the plugin search box type WooCommerce.
Click on “Install Now” option and then activate WooCommerce.
Step 2: Now you already know how to install any plugin. After successful installation of WooCommerce again go to Dashboard ->Plugins. In the plugin search box type Dokan.
The activation process is similar like WooCommerce. After successful installation and activation you will automatically get a dashboard inside your WordPress as shown below.
Step 3: There is no limitation to set the number of vendors in Dokan. To configure the settings go to WP-admin ->Settings ->General.
To add new users navigate to WP-admin -> Users -> Add New. As an admin, you can add vendors, customers, subscribers, shop manager etc. See the below image.
Your multi-vendor marketplace is almost ready now. Now it’s time for your
vendors to add products in their shops. Once they will add products your marketplace will be on-board.
You can change the default themes if you want. Check all other themes from Dokan compatible themes.
Ultimately, there are many different online marketplace website to consider across the world.
While many of the examples above cover a range of different product categories, there will be more niche marketplace website out there so it’s certainly worth doing your research.