25 Best SEO tips for your e-commerce site to promote it free with search engines.By optimizing the following the site will ranks faster with search engines and increase more traffic.
Sometimes, it seems that search engines have a grudge against the e-commerce sites.
Hard to blame them. Many online stores have little useful content, are descriptions of products supplied by the manufacturers, were poorly designed internal links and have no unique content, user-generated. These sites will no doubt ahead of major problems as soon as it comes to SEO. Here are 25 tips that I applied with success in the past, when optimizing e-commerce sites.
1. avoid descriptions of manufacturers
It is tempting to just copy and paste the descriptions from the site of the constructor, but it is necessary to resist this temptation. At a minimum, should rewrite it to make it unique. Discover how to add content to your ecommerce product pages.
2. Add a keywords field to product sheets
In the same way that each product in your catalog has a name, a price and various information, you should also include a field of keywords for SEO. It may be displayed in the title, meta tags and also in the body of the page. Adding a product in the database associate is frequently sought keywords. Everyone does not use the brand name or the reference of a product to look for on the web, so this can be a great help to improve the ranking of your pages. It is repeated, I know, but discover more tips on how to add content to your ecommerce product pages.
3 keywords in the singular
One of my principles is to try to optimize my home page and the other landing pages with words in the plural. The other hand, I use the singular for the keywords of the pages referred to in point 2. Discover more tips on landing pages.
4. simplify the URL of products and categories
URLs should ideally be composed of keywords, not unnecessary digital IDs or other parameters. If you haven’t the possibility to use a software to rewrite the URL, try at least to limit the number of parameters used. Take care to not pollute your URLs with session IDs or worse… a part of the inaccessible content.
5 products available
Make sure your product pages are the closest possible to your page with the highest PageRank (2 or 3 clicks to maximum). Many drown their products in dozens of categories and subcategories pages. This can be accomplished through pull-down menu is in CSS or by increasing the number of products per page. This Council lacks precision. The number of clicks between point A and the target of the click must certainly be reduced, but now we will talk more gladly of cognitive the click rate. It is better to increase the distance between the target and the client links to cognitive rates very low, to go through three clicks with a cognitive rate very loud between each click. If this part requires further explanation, ask us in the comments.
6 uniqueness of the title tag
If the fact that the name of the company appears at the beginning of the title tag is subject to debate, most agree that there should not be any additional keywords are appearing. For example, if your company is named XYZ travel, include only that in the title, not “travel agency, not expensive: travel XYZ”.
Duplicate content as less as possible, to avoid diluting the value of the keywords from the rest of the title.
7 single keywords Meta
The content of the meta tags, including keywords and description, type must be unique on each product page. Even though these tags have no influence on the ranking of the pages, they avoid at least the penalties due to duplicate content. In addition, do not fill your tags keywords with keywords that have nothing to do with the page.
8 unique description Meta
Personally, I like to put in the meta description tag with the same description as that which appears on the page. This guaranteed their uniqueness on each page produces. While respecting the limit of 140 characters to make this description appear properly under Google.
Reviews for products
A good strategy to ensure to have unique content is to display content generated by users. Therefore allow the customers to give their opinion on their purchases, past and future. The possibility to filter the reviews assure you control which will be publish or not in the end on your site. Of course, we should not fall into censorship pure and simple of any comment not going in the direction of the company or the product. In addition to cutting envy at your buyers to leave a comment, recognize weaknesses it is also a way forward.
10 link your clothing pages
11 internal contextual links
Site navigation links provide much information to the search engines. Within a paragraph of text, make links to other relevant pages, using relevant keywords in their labels.
12 own URL
Many software platforms for e-commerce use cookieless session identifiers in the URL of the site. Unfortunately this creates an infinite amount of duplicate content to browse. There are ways to take precautions against, using for example a cloaking technique that hides the sessions ID to crawlers. Cloaking however seems to be the new workhorse of Google, wishing to make disappear its use, even for a positive purpose. Let us share your expertise on the subject.
13 create an RSS feed for your products
Create a syndication feed and submit it to the appropriate content aggregators. Google Base accepts the XML stream and included your products in its research on its service. The flow of products can be a good way to easily get links to their product pages.
14 allow the tagging of your products
With the advent of social networks, customers are familiar with the concept of tag. So allow your customers to tag your products with their own keywords. By doing this, you will begin to position yourself on keywords that you would have never thought.
15. name of pages
Use if possible of the names of the pages rich in keywords. Names such as www.yourwebsite.com/ keywords – ici.html give more information to robots than URLs such as www.yourwebsite.com/? ID = 1234.
16. use iframes for duplicate content
If the content appears on all pages of your site, or if product descriptions are not unique, you should think about placing them in an iframe with an invisible border. Users will not see that the data is technically present on another page, and the engines will pénaliserons not for lack of duplicate content.
17 links guidance
In the descriptions of products, create rich keywords links to other products. I discovered that it is a very effective technique for position on the long tail keywords.
18. a searchable navigation menu
Mail Integreated expressed us a test interesting CSS menus and SEO comment, leaving suggest that it would be not as simple as that.
19 functional menus
Do not fill your menus with keywords: it is ugly and useless. Keywords that appear anywhere in the navigation menu are more important than they were.
20 do not ‘See’ or «Read more»
On your category pages, make sure that the links to the pages of each product are more explicit than ‘See’ or «Read more» These vague terms indicate nothing robots on your products.
21 optimize your images
Now that the images appear in the search results, each picture on your site should be optimized. Make sure that each image of your products has an alt attribute, which is filled in a unique way. Simply fill this attribute, I’ve seen my traffic from Google Images greatly increase. In addition, it makes your site more accessible to the visually impaired.
22 optimize the internal search
It is more than a Board of usability, but it fits perfectly in the context of SEO for e-commerce. As visitors have found your site via a motor, it expect that your site search functions also. I discovered that many visitors who arrive on a site from an engine will search it with exactly the same keywords on Google.
23 create a landing pages by Mark
If your site sells products of different brands, customers are likely to find, set up a landing page optimized for each of these brands.
24. use the title attribute in links
Sylvain and Grandpa Spinning noted us in comment that this point would be questionable. You can read this test on the attributes title in a text link and the referencing.
For each anchor on your site, be sure to make the best use of the title attribute, (‘ for example < a href = “page.html” title =”keywords here’ >) to well inform the engines on the page contains. Even though this is not as important that the wording of the link itself, the title attributes are also used by the ranking algorithm.
25 calculate the performance of your pages
To determine the effectiveness of your site as a whole, take the number of unique key words which gave access to your site a time period given. Then, divide that by the number of pages indexed by Google. This will give you your yield per page, which is a good indicator of the number of long tail keywords that lead to your site.
Bonus attribute link rel = ‘canonical’
If some of your products are present in several sections of your site and have a different URL, it is important that Google doesn’t index all pages and be able to know what the source page. Use the attribute link rel = ‘canonical’ pointing to the source page, this will allow Google & Co of reference only the page you want.