In every aspect of online business there’s is a room for improvement. It may not be much work as you think. If you know where to focus then with just a few small tweaks you can lift sales. In this article we’ll discuss some eCommerce optimization tips to boost sales. Hope you can get more customers, make more sales, and recover lost revenue from abandoning visitors.
1. Product Listing and Title for eCommerce Optimization
However your customers are finding any products through Google, Amazon or on your site, the major driver for conversion will be your products listing. Optimizing your product listing involves a few moving parts that will affect how likely customers are to click on your listing at the first site.
A potential buyer will first see your product title or name. That makes it important that you not just make it clear what you’re selling, but also optimize it based on best practices.
If the product title is confusing or doesn’t immediately communicate to the shopper what they’re looking for, then they’ll never even like to click on the link.
Follow the simple formula to optimize product title:
Brand + Gender + Product Type + Attributes
You should always optimize your titles for visibility and search ability. You can conduct keyword research which will help you understand which products people are searching for and how you may want to position your product to be more discover able.
There are some tools for product keyword search, these tools will will show which product keywords receive the highest number of searches, which keywords are the most competitive, and how much it would cost to purchase.
You can also test different product titles for different channels for optimization.
2. Product description for eCommerce Optimization
When your customers finds a product through search and clicks on product title, they’ll find themselves on a product page. This is generally a focal point in the purchase decision. Shoppers will scan the page quickly and make a snap decision about whether the product is likely to match their needs or if they should try another seller.
On the product page, there will likely be a detailed description of the product that covers all of the little details that a buyer needs to know in order to make a purchase.
The “perfect” product description will depend a lot on the product itself.
For example, technical products may require a deep list of specifications or other details that will make the purchasing decision easier. On the other side, an apparel product may have simpler product details because the buyer won’t be looking for an encyclopedia’s worth of facts and figures.
The most important part to optimize your product descriptions is to tweak, test, and measure.
There’s no specific formula for writing a product description. But, during writing remember that you’re telling a story. You’re helping your buyer envision not just the product that they’re buying, but what their life will be like after purchasing.
Answering questions and casting a vision for a product purchase is an important part for eCommerce optimization.
3. Photos & Videos for eCommerce Optimization
Getting the visuals effect is one of the most important parts to optimize the online shopping experience. Without being able to touch and feel a physical product, customers usually want to be able to get an in-depth look at what they’re buying to make sure it meets their needs and requirements. It will helps to boost your sales and traffic.
People want to visualize the product they are buying and want to know what they’re getting. The more photos you show them, the better they will get the idea.
Image quality is an important factor when purchasing online, so make sure you include multiple, high-resolution photos on the product page, show closeups and different angles of the same product and variations.
Do not forget to optimize the image file name and the alt tag of image.
If you have a lot of similar products, something as simple as standardizing your photos and your product grid could lead to a big boost in conversions. Creating this kind of standardization just make it easier for customers to browse and make a decision to purchase.
Photos are better but sometimes videos are even better. Videos help improve the average order by 50 percent, so include how-to videos, exhibiting your product from different angles.
Include image and video separately to ensure your product page’s images and videos are crawled in a quick and effective manner.
4. Shopping Cart Page for eCommerce Optimization
According to study, nearly 3 out of every 4 visitors who add a product to their cart abandon the site before completing a purchase.
According to the report of Business insider, $4 trillion in products are abandoned in the shopping cart every year.
Don’t afraid, same report found that an estimated 63% of that $4 trillion in revenue is potentially recoverable—if you optimize the shopping experience properly.
Here are some techniques for reducing cart abandonment.
Cut Out Surprises
Customers hate getting surprises when they’re ready to check out, especially when it comes to cost. In fact, 60% of people abandon carts because of shipping and other related cost.
If it is affordable, offer free shipping. It’s one of the secret key of success for online shopping.
A customer-friendly return policy is also helpful.
Add Multiple Payment Options
Customers expect varieties of payment options like credit card, or electronic or mobile payment solution, so try to implement the most relevant ones.
Keep a Visible Cart
One way to keep potential purchases is to use a persistent cart, that shoppers can see from every page of your site. It’s a soft reminder that there are items they want to buy. A simple way to do this is to have a cart icon on every checkout page.
Offer Guest Checkouts
It may be tempting to try to force your customer into creating an account to complete a purchase. Increase the sale by offering a guest checkout process. Let people buy, and then offer them the chance to save their information for further checkout. They’ll be happy after a successful purchase.
Send Abandonment Cart Emails
If you want to get customer to complete a purchase, remind them there’s something in the cart. If you have their email address, abandonment emails can be the best solution.
Normally, you can send the first one within a couple hours after abandonment. Send a second email a day later, and a third after that day.
An effective abandoned cart email should have the following look:
- Type subject line like “You Forgot Something,” “Your Items are Waiting,” etc.
- Show the item from the cart
- Offer a coupon to complete the purchase
Use a Coupon
Coupons are a big factor to confirm a purchase, so it makes sense to offer coupon when you’re looking to reduce abandonment.
Offer your coupon at the right time and people will start to buy. You can target your coupon to new customers and to those who have already reached the checkout page.
5. Eliminate Options on The Checkout Page for eCommerce Optimization
The last but not least area you should focus for eCommerce optimization is to simply the checkout process. If you’re running eCommerce business for long time, you might have notice that most of the big eCommerce site like Amazon remove navigation once someone enters the checkout process. They kept a simple “Continue” button can help eliminate customer waffling when it comes to purchasing.
So, once someone shown clean interest to purchase – which comes after the “item added to cart” page, you should keep them focused by eliminating too many options. Simply ask them to continue the checkout.
The modern world of eCommerce business is both omnichannel and omnidevice.
Customers can come from anywhere like third-party sites, Google, Facebook, or directly into your physical store. But, when they’re shopping online, they can also use a laptop, desktop, tablet, mobile device or any other physical devices. Your eCommerce store should be prepared to handle customers on any device. The site design should also be responsive and work on a variety of screen types and sizes.
Start eCommerce Optimization Now
No matter what you are selling online, it’s your bottom-line profits that determine your success. Just these above 5 areas can put you well on the way for eCommerce optimization.
You can always be on the lookout for new ways to increase conversions.
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