Dokan has been the ultimate multi-vendor marketplace plugin in the WordPress repository for years. Powered by WooCommerce, it has many amazing features and modules that will help users turn their single store into a multivendor marketplace in no time. Here we will show you how the Vendor Analytics Module of Dokan will help grow your marketplace.
In this 21st century, online businesses are just deaf and blind without reliable data and analytics. Only a handful of people really know how to harness the power of data and use it to their advantage.
Dokan Vendor Analytics Module will provide all the necessary data in a dashboard that vendors can use to boost their sales.
We are all surrounded by data but starving for insights.Jay Bear
Low cost and competitive pricing aren’t enough today to support your business for long. So, You need data at the heart of your all eCommerce strategies. Else, you cannot keep up appealing relationships with your customers.
Below, we are going to cover how the Vendor Analytics Module can help you get ahead of your competitors and set it up with your Dokan multivendor store flawlessly.
Why Should You Use the Vendor Analytics Module of Dokan
There are too many tools available online to collect data and do the analytical part. But most of them are much more complicated, especially for beginners. Besides, sometimes you need professionals’ help and advanced knowledge to operate them.
The goal is to turn data into information, and information into insight.Carly Fiorina
But the vendor analytics module of Dokan is quite simpler and built solely to serve your eCommerce objectives. It is an easy-to-use extension that will organize all the necessary data for your store in one single page. Isn’t it great?
So, if you have a multivendor marketplace powered by Dokan, collecting data with the module becomes much easy.
Let’s explore what you can view from the vendor analytics dashboard:
1. Top Pages
You have to create a number of pages while you set up an online store. Such as Home Page, Product Page, About Us, Checkout, Review pages, etc.
The Vendor Analytics Module of Dokan will help you find out the top-performing pages among them. So, you can focus your time and effort on the pages that are getting more visitors.
For example, you can improve your product pages, and CTR buttons, create engaging designs, improve copywriting, and upgrade your web content (photo, video, logo). Finally, you can re-define your marketing strategies to create more engaging visitors.
2. Activity on Pages
After spotting the top-performing pages, you need to analyze your users’ activities on those pages. For example, how many visitors ended their sessions through purchasing, how many just added items to their carts, bounce rate, new visitors, and so on.
Thus, you can track the activity of your target audiences, and identify the troubles and confusions they are facing at each stage of the sale funnel. So, you can modify your online store to offer them better experiences.
If you have an online marketplace, people may visit your online store from different ends of the world. Using the Vendor Analytics Module of Dokan, you can easily track down their locations.
Remember, you don’t have to care about all of your visitors. Because in eCommerce, products and marketing efforts are mostly location-specific. So, using the module, you can re-target the visitors who are coming from your target specific locations.
This localized marketing effort can save your time, labor, and money and improve your store revenue at the same time.
4. Keywords and Promotions
Keyword-optimized content is the best way to gain organic traffic from the search engine result pages. The Vendor Analytics Module of Dokan will show you the top-performing keywords of your store.
Besides, in eCommerce, you have to burn money to sell your products. Therefore, running promotional campaigns and offers is a common culture of online stores.
Store owners usually target holidays and special occasions to run promotional campaigns. The Vendor Analytics Module of Dokan can help you track down the performance of your every promotional activity.
So, you can retarget the visitors who were much more interactive during the campaigns. Also, you can track the keywords that aren’t giving your good result. So, you can update them to make your store more visible to online users.
We believe, after reading out the above part, that your interest is now at its peak to learn how to set up the module with your multivendor marketplace. Below, we’re going to present the whole thing in a short tutorial.
How to Setup The Vendor Analytics Module of Dokan for Your Store
Setting up Dokan Vendor Analytics Module is a simple and easy task. But even a simple piece of work might be complicated if you miss the right process.
Therefore, we are presenting you the steps of setting up the Dokan Vendor Analytics Module in your marketplace.
Pre-requisite to Setup the Vendor Analytics Module of Dokan
Step 1: Activate the Dokan Vendor Analytics Module
Firstly, you have to enable the Dokan Vendor Analytics Module. Follow the navigation Dokan > Modules.
Scrolling a bit down, you will find the Vendor Analytics module. Activate it.
Now, you have to connect it to your Google Analytics Account.
Step 2: Connect Your Google Analytics Account
If you already have a Google Analytics account, just follow the navigation WP-Admin > Dokan > Settings > Vendor Analytics. Click on the Vendor Analytics option.
Next, click on ‘Login with Google Analytics Account’.
You will get a Google accounts page. Here, you have to add the Gmail account that you used to create the Google Analytics account.
Step 3: Give Access to The Dokan App
Now, give your Google Analytics account access to your Dokan app. It’ll let the module collect all necessary data from your store’s analytics.
The next step is adding Google Tracking ID.
Step 4: Add Google Tracking ID
You will get the Dokan dashboard. Add your Google Analytics Tracking ID. If necessary, you can add multiple IDs.
Click the button ‘Save Canges’ to finish the setup process. Now, each of your vendors will get the analytics option on their dashboard.
It’ll enable all your vendors to see the following things in their stores-
- Top pages
- Activity on pages
But if you don’t know how to get the Tracking ID from your Google Analytics Account, we have the solution for you. Below we have explained step by step how to get it.
How to Get the Tracking (Property) ID From Google Analytics Account
There might be many users who don’t know how to set up a Google Analytics account. Therefore, here we’re going to cover how you can get your tracking ID from your Google Analytics account. First of all, you need to open an account there.
Go to Google Analytics About Page after logging into your Gmail Account. Then, click on the button Start Measuring.
Give a name to your Google Analytics account and click on the Next button from below of the page. (Here, we are naming it as Vendor Analytics Module).
In case you already have a Google Analytics account, you can directly go to the Property setup page. Then, complete the following steps to get your tracking ID.
Once again, type your Google Analytics name on the Property name box. Then, click on the Show advanced options from below. (Here again, we have set the property name as Vendor Analytics Module).
Firstly, enable the toggle button. Then, add your store URL to the website URL box. Finally, click on the Next button.
Now, choose the following options according to your store size, its objectives, and the number of employees from the Google Analytics account.
Then click on the Create button to finish the setup process.
This is how you can create a property ID from your Google Analytics account. Now, we hope you can easily add your property ID/Google Analytics to your multivendor store.
The Final Pick
People around us usually say they spend a lot of time collecting data. But they fail to understand we are already drowning in the pacific of data and information. Rather, the thing that bothers us the most is how we analyze them.
But Dokan is the one-stop solution that is executing the analytical part at once. Using its Vendor Analytics Module, you can easily filter out the most valuable of them to take any strategic decision precisely.
Also, it can help you analyze the buying behavior of your customers and stay ahead of your competitors reasonably.
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