Facebook Ads vs Google AdWords for eCommerce

Facebook Ads vs Google AdWords for eCommerce

Facebook Ads and Google AdWords are dominating the online advertising network. But which one is better? In this article, we’ll make a comparison between Facebook Ads vs Google AdWords.

Facebook Ads vs Google AdWords

If you want to reach customers, then Google’s search network or Facebook’s news feeds are the best places to be.

Facebook currently has 360 million active users, making it a hotcake for user activity. On the other hand, Google Ads reaches billions of people each and every day.

Both of these networks works well when it comes to delivering results.

So, when it comes to Facebook Ads vs Google AdWordswhich platform is better?

Which one is perfect for your business? Well, that’s what we’ll find out here.

Why Online Advertising is Essential?

With the availability of smartphones the search way have changed a lot. When any unknown terms came we just take our phone and search in Google.

According to a study, the average person will spend more than five years of their life browsing on different social media.

Average Daily time Spent in Social Media
Image Courtesy: socialmediatoday.com
Time Spent On Social in a Lifetime
Image Courtesy: socialmediatoday.com

Now a days it has become easier than ever to find and search for products online.

To help customers find your brand, you have to participate and assist them in their decisions in a way that will convince them in a clear way that you’re the best option.

So, there is no doubt at all to say that customer journey has changed. It’s become more interconnected and complicated than ever before and you’ll have to find out a way to stand out in this madness.

Let’s see how online advertising impacts on consumer-related areas:

  • Builds brand awareness
  • Helps to increase the spread of information
  • Affects shopper behavior
  • Provides reminders to interested buyers
  • Uses repetition to increase sales
  • Provides multiple purchase way

Both Google and Facebook ads are more capable than ever to grow your business.

But you have to know how to use them properly.

What Are The Differences Between Facebook Ads and Google AdWords?

Before we look at the various features of Facebook Ads and Google AdWords, it’s important to understand the primary difference between the two ad platforms.

Facebook Ads: Paid Social

Facebook Ads is an excellent example of what is known as “paid social,” or the advertising on social networks. With the highest monthly active users, Facebook has become a highly competitive and potentially lucrative platform for digital advertising.

Facebook Paid Ads
Image Courtesy: sproutsocial

There are different types of Facebook ads types. Look at the below screenshot to get the idea on Facebook ads.

Facebook Ads vs Google AdWords Ads Concept
Image Courtesy: WordStream

Google AdWords: Paid Search

Google AdWords is the most popular Pay Per Click (PPC) and CPM advertising as well as site targeted banner, text and rich media ads.

By using Google Ads, you can show your ads on one or both of Google’s advertising networks:

  • Google Search Network – it encompasses any ads that appear on Google search results pages, including Google Search, Google Shopping, Maps and its various search partners.
  • Google Display Network – it covers any website that partners with Google, and other Google sites such as Gmail and YouTube.

With Google Ads, if you choose CPC, you can set your bid by manually or automatically. With manual you can choose your bid amounts, with automatic Google chooses the bid amount for you within your budget.

Expert Comments

Facebook Ads and Google AdWords are similar in a sense that advertisers are using both this platforms for promoting their business via internet.

Unlike Google paid search that helps businesses find new customers via keywords, Facebook paid search helps users find businesses based on the things they’re interested in and the ways in which they behave online.

The primary difference between Google AdWords and Facebook Ads is
 AdWords helps you to find new customers, while Facebook Ads helps new customers find you.

Facebook Ads vs Google AdWords: Advantages of Google AdWords

As we mentioned earlier, Google Ads has more than 3.5 billion search queries every single day, offering advertisers a wide range of goods and services.

Google Ads vs Facebook Ads Search Engine Market Share
Image Courtesy: Adobe

Google advertising is offering two types of primary networks – the Search network, and the Display network.

In search network, advertisers can bid on millions of keywords and phrases to target prospective customers.

On the other hand, Display network offers advertisers more visual ads such as banners, spans approximately 98% of the World Wide Web.

The advantages of using Google ads are as under:

Immense Reach to Target Audience

The main advantages of using Google ads platform is its immense reach to target audience. Google handles 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.  

No other search engine can offer the potential audience that Google can. This wide range of prospective customers makes Google an excellent addition to digital marketing strategy.

Works Faster Than SEO

Another topmost benefits of Google AdWords is it works faster than SEO. Though both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads, but, a well optimized AdWords campaign can work much faster for a business to get the first place in search result.

Here are some reasons why it’s faster:

  • You can focus on multiple keywords at a time.
  • You can turn the campaign on or off whenever you need.
  • Ads which appears on top of the page get immediate visibility.

Increase Brand Awareness

In addition to boosting traffic, clicks, and conversions, Google AdWords is also an efficient way to tell people about your brand.

Brand Awarness
Image Courtesy: Google

When it comes to SEO, your rank also depends on the number of your brand name searches. It is another reason you should aim to increase brand awareness through search, as well as display ads.  

A Wide Range of Ad Formats

In Google AdWords, advertisers can take advantage of an incredible number of features to make their ads more compelling and enticing to prospective customers. Ad extensions, sitelinks, social proofing such as user reviews, location targeting, Shopping ads, and a host of other features are also available to advertisers.

Google has also introduced ad formats tailored to the unique needs of specific types of businesses, such as vehicle manufacturers and hotels. No matter what you are selling or to whom, the chances are good that there’s an ad format or feature that will make your goods or services more appealing to your target market. Google is continually implementing new ad formats and features to reach new audiences and drive new business.

Facebook Ads vs Google AdWords: Advantages of Facebook Ads

Compared to Google AdWords, Facebook Ads is new in digital marketing strategy. Today, Facebook Ads is a pioneer in the sphere of paid social and has become a central part of digital marketing strategies.

The advantage of Facebook Ads are as under:

Facebook Ads is the Most Targeted Form of Advertising

A major benefit of Facebook advertising is its ability to reach to the exact audience. It is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and exact location. If you really know your exact customers, you can use Facebook advertising to engage them.

Facebook Ads is Fast

Facebook ad is fast. It drives immediate and fast results. You can reach thousands of people today. So if you are looking for a fast way to drive traffic and leads, Facebook ad is the best solution.

Brand Awareness

Facebook advertising will also increase brand awareness. It is a great way to make people aware of what you have to offer and what you are offering. The more familiar people are with your brand, the more likely they will purchase your products.

Increases Website Traffic, Revenue, Sales, and Leads

Facebook advertising will boost website traffic. You can run a click campaign to target your audience and send them to your website. It also drives revenue, sales, and leads.

The unfortunate part is that it is not so easy to increase sales through Facebook advertising. It takes time and as well as experience. You could easily invest thousands of dollars and not see any return on your investment.

Facebook Ads vs Google AdWords: Which One is Better?

Both Google AdWords and Facebook Ads are incredibly powerful advertising platforms for all type of business. When it comes to decide which paid advertising platform you should choose for your eCommerce business, there are a variety of factors that you should consider.

You should have a good eCommerce website built on an integration-friendly eCommerce template. We recommend both because of each of their unique benefits. You can build your brand with Facebook but use Google to make sales. Alternately you can also use Google’s ad data to target your Facebook audience.

The solution here isn’t to just pick one platform and entirely ignore the other; use of the both benefits would be detrimental.


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